YY THE LABEL was created to make you feel fabulous every day. Our collection is a perfect mix of elegant, sophisticated and at the same time trendy pieces. 

All the styles are carefully selected to make sure we bring you the most flattering fits that will accentuate your best assets. From the most basic must-haves, to beautiful statement pieces that will help you to create the most striking outfits! 

We want you to feel confident, feminine, we want you to feel empowered and ready to conquer the world! We want to see you shine wearing YY THE LABEL!

Hi! I’m Yulia Yermak and I’m behind this beautiful and very personal project. 

Fashion was always a very important part of my life. I always used fashion as my way of expression and always considered fashion as a form of art. 

Fashion is my superpower! When I’m wearing an outfit that I know I look good in, it helps me to feel the same way inside. 

And that’s why I wanted to create my own brand, to show women that a nice outfit can do so much for you! Even if you had a bad day and you don’t feel like yourself, you just need that perfect dress that will help you feel confident and ready to live life out loud!